A premium product experience for influencers.
We took the unboxing experience one step further, reaching editors at major media outlets with an unexpected delivery. An custom introduction to Under Armour’s stance on sleep, plus a pair of Athlete Recovery Sleepwear for them to try—and ultimately recommend on their holiday gift lists.
How the public responded ...
We increased audience reach and revenue during peak gift-buying season in North America. In addition, the product was featured on Holiday gift guides for The Ellen Show, Sports Illustrated, HuffPost, Runners World and more.